I’m Niels,
and I co-founded Club Tineke with the idea of blending old Amsterdam and Jordanese charm with today’s vibrant house music scene. From creating the concept to designing the logo, managing the branding, and organizing every detail of our events, I’m involved in every step. I design the social media posts, direct and edit our promo videos, and personally handle communications with venues, agencies, and suppliers. Club Tineke is all about community, creativity, and high-quality house music, and I’m proud to bring this vision to life.
Branding & Identity
From the very beginning, we wanted Club Tineke to feel like more than just another house event, we wanted it to be a community. To achieve this, we involved our audience in the entire process. We even documented our journey on TikTok and Instagram, sharing how Mees and I first met and why we were driven to create our own event. For our first party, we made it extra special by personally inviting each guest with a customized flyer, hand-delivered to make sure everyone felt truly connected to the experience.
The First Event | July 2024
Our first event took place in a unique venue, a kitchen in the heart of Jordaan, transformed into a cozy boiler room. We chose this space for its intimate vibe and deep connection to Amsterdam’s authentic charm, perfectly aligning with the essence of Club Tineke. The goal was to bring people together in a way that felt fresh, yet familiar, and to build a community that would grow with us.
Growing the Event (second event) | August 2024
For our second event, we partnered with Golfclub Waterland in Amsterdam Noord, marking their very first party event on the course. The open green landscape provided the perfect backdrop for an outdoor deep house experience, blending nature with high-quality music. The process was all about maintaining the personal touch. We carefully selected the lineup, bringing in both rising talent and established DJs like Jamback, Job de Jong, Lasse Top and Cas Tang. Working closely with the venue and setting up festival-style lighting and sound together with Jur Lights.
Visual Design & Media: Blending Art, Music & Personality
For the second Club Tineke event, I wanted to challenge myself creatively and design a unique promotional style. Half of the DJs came from the Herman Brood Academy, so I drew inspiration from Herman Brood’s iconic art and combined it with the golfing theme of our event. Using AI tools like MidJourney and DreamMachine, I crafted distinctive visuals that fused Brood’s energetic style with golf, resulting in one-of-a-kind promo art. The design included promo posts with event details, lineup designs, and artist introductions, all featuring AI-generated artworks in the Herman Brood style.
To keep things personal and engaging, I also directed and edited fun promotional videos for TikTok and Instagram, capturing moments like golf carts racing across the green and playful interactions with golf equipment, all while providing information about the event. These videos were designed to be funny, entertaining, and informative, reflecting the personality and creativity behind Club Tineke.
Skills & Responsibilities
Throughout my journey with Club Tineke, I’ve been involved in every step of the process:
Concept Development: Creating the overall brand identity and vision for the event.
Event Production: Managing logistics, venue setup, and communication with agencies, suppliers, and venues.
Visual Design: Designing all branding elements (logo, flyers, social media posts) and directing/producing videos.
Marketing: Crafting personalized invitations and growing the event through organic marketing strategies.
This hands-on experience has allowed me to refine my skills in event organization, design, and marketing, and I can’t wait to apply everything I’ve learned as Club Tineke continues to grow.
What's next for Club Tineke
I’m excited to announce our next event in November at Levenslang, located in the iconic Bijlmer Bajes. This unique venue offers a fresh opportunity to push the boundaries of Club Tineke even further. I’m looking forward to expanding the project, creating new experiences, and continuing to learn and explore all the possibilities of what Club Tineke can become!
Amsterdam Levenslang x Club Tineke (third event) | October 2024
For our third event we dreamt big. For both me and Mees, Amsterdam Levenslang was one the coolest if not the most impressive venue in Amsterdam. We reached out, some how made a deal, and Mees and my own head we already sold out the event when we closed the deal with Levenslang however, in reality we still had a long journey ahead of us.
We created an Halloween special event at the 31st of October and dedicated this event to Lasse Top, a close friend an talented DJ of 18 years old. This was going to be his first all night long, and both for us and Lasse, this going to be a very big and important event. We made much content, did tours through Levenslang, went to Lasse his home studio, hung posters through Amsterdam and more.
We sold out this event two days in advance, more than 750 attendees and 300 people looking for a ticket on Ticketswap. An unbelievably learningful and stressful experience!
